Sunday, June 07, 2009
Social activism has generally received cynical coverage in the media on account of its negative, and sometimes even nihilistic, approach. Activism in most cases has been in condemnation of a project and very rarely in support of something worthy. In this context, it is refreshing that a new group called carrotmob has emerged in San Francisco the members (known as slacktivists who cannot spare too much money or time) of which actively support malls which contribute to environment-friendly measures. These members make their purchases from such malls only. May such groups multiply in every sphere of life !