The 'movement' seems to have multiple nuances.
The 'marina movement' proves, however feebly though, that people can voice their views even without political intervention. Emotional upsurge has enabled passionate parts of society to 'bulldoze' their ideas on society. Duterte, Brexit, Trump and now Jallikattu are clear examples.
It is difficult to say whether this is a welcome development or not. But it is certainly an interesting development. Passions can bypass politics and judiciary in the short run. Politics and judiciary will be waiting to have their revenge.