Friday, August 28, 2015

Interaction on Marketing

I was asked to speak to 42 Marketing Managers of Indian Bank on 'Marketing mantra for the digital age'. As I normally do not speak on marketing, I made elaborate preparation for the 2 1/2 hour session. I also came up with what I called the 6-Ts of digital age marketing.

The session was eventually cut short to 2 hours since the bank's MD addressed the managers longer than scheduled. When I finished my talk, the participants cheerfully clapped. I did not know whether they agreed with what I was saying or they were happy that the session was over.

In the event, I forgot to mention the 6-Ts which was supposed to be the centre piece for my discussion !

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