Wednesday, November 25, 2015

Flipkart CEO's flawed logic

Following news is interesting:

"Flipkart CEO and co-founder Sachin Bansal extended his support to Snapdeal, saying "brands don't buy into brand ambassadors personal opinions".
"This is a flawed logic. Brands don't buy into brand ambassadors personal opinions. @snapdeal shouldn't face this," he tweeted."
Aamir Khan is the brand ambassador under reference. If brands don't buy into personal opinions of brand ambassadors, why should the gullible consumers trust the personal opinion of such ambassadors that the product is worth buying? Such asymmetric logic should not fool people. If the ambassadors excel in whatever they do, the brand does benefit. If the ambassador mouths something idiotic, how can the brand be unaffected? I think that Sachin Bansal wants the association between Snapdeal and Aamir Khan to continue so that Snapdeal, a competitor, would suffer.

No comments: