True to its tradition, the unconventional Apple has named its latest updated operating system after yet another animal in the cat family. It is now OS X Leopard. Its predecessors were OS Cheetah, Puma,Jaguar, Panther and Tiger. Would Mac soon run out of cat names? Perhaps only Lynx remains now. But its similarity to Linux may cause an identity crisis.
Apple is also exposing itself to legal problems.When OS X Tiger was unleashed, Mac was dragged to court by Tiger Direct, an online retailer of computers, for infringement of its trademark. Tiger Direct claimed that its goodwill too suffered an erosion because OS Tiger caused a demotion in the ranking of Tiger Direct in search engines including Google. What a neat way to define goodwill! Accountants' proverbial search for goodwill definition and perhaps calculation ends in Googlesearch.
Who will sue Apple over OS X Leopard? How aboutLeopard, an Ogilvy company engaged in B2B Marketing and Communication?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment